Apple has aired a new holiday ad entitled, 'The Song'. With a Mac, iPhone or iPad you have the power to create thoughtful, emotional gifts and memories that transcend time. It could be a movie, a homemade card or a song that brings two generations closer together. The ad features a girl who comes across a record apparently recorded by her grandmother for her husband when … [Read more...] about Apple Airs New Holiday Ad: ‘The Song’
According to Madison Avenue media buyers, who spoke with AdAge, Apple's unwillingness to share large amounts of consumer data is hurting its iAd business by slowing development of ad products. It is reported that Apple doesn't have a large sales team in advertising and doesn't have official sales targets for iAd business. Perhaps the biggest … [Read more...] about Apple's unwillingness to share data hurts iAD business
Apple has posted a new 'Your Verse' story that details how mountaineers use the iPad to elevate their expeditions. Mountaineers Adrian Ballinger and Emily Harrington have scaled many of the most renowned — and feared — mountains on Earth. In exploring frigid and unforgiving altitudes that most humans visit only in the comfort of a pressurized jet cabin, one … [Read more...] about New Apple 'Your Verse' Story Details How Mountaineers Use the iPad
Apple has posted a new ad for the iPad Air entitled 'Your Verse Anthem'. The ad is narrated with a quote from the Dead Poet’s Society. We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering. These are noble pursuits and … [Read more...] about Apple Posts New iPad Air Ad: 'Your Verse Anthem'
Apple is running a new magazine ad for the iPhone 5s that highlights its 64-bit A7 processor. Desktop power. Pocket size. We do everything on our phones. That's why the new A7 chip was designed to handle, well, anything. It puts 64-bit desktop architecture in your palm, a first for any smartphone. You get stunning, true-to-life graphics and up to 2x faster performance without … [Read more...] about Apple Highlights Its 64-Bit A7 Chip in New iPhone 5s Magazine Ad
Apple has aired its first commercial for the gold iPhone 5s. The ad debuted during a football game on FOX. Set to "Ooh La La" by Goldfrapp, it shows liquid gold spilling and taking the shape of a gold iPhone 5s. The device is then unlocked via the Touch ID Fingerprint Sensor. … [Read more...] about Apple Airs Its First iPhone 5s TV Ad
Apple is running its first magazine ad for the iPhone 5s on the back of this week's The New Yorker. The ad highlights the new Touch ID Fingerprint Sensor and the new gold color. … [Read more...] about This is Apple's First Magazine Ad for the iPhone 5s
Designed By Apple In California is etched on the back of every Apple product. Here, we explain why. … [Read more...] about Apple new TV Ad – Our Signature
Here, simple phrases paired with elegant visuals describe the thoughts and emotions that go into creating each Apple product. … [Read more...] about Apple released new ad: Designed By Apple – Intention
Apple started running a new iPhone ad this evening called 'Music Every Day', the second in a series that launched last month with a spot entitled 'Photos Every Day'. Both ads in the campaign focus on people actually using the phone, rather than just the phone itself. … [Read more...] about Apple Posts New iPhone TV Ad "Music Every Day" after "Photos Every Day"