Apple has proposed an ad-skipping feature for its long-awaited television product to media companies, according to reporter Jessica Lessin. To make up for lost revenue Apple is apparently offering to pay media companies for the skipped views.
Lessin says Apple has been seeking rights from cable companies and television networks for more than a year in order to launch a live and on-demand television service.
In recent discussions, Apple told media executives it wants to offer a “premium” version of the service that would allow users to skip ads and would compensate television networks for the lost revenue, according to people briefed on the conversations.
The discussions are highly secretive; however, CEO Tim Cook and SVP Eddy Cue are said to have held talks with some media companies at a conference held in Sun Valley last week. When questioned on the matter, Cook said, “There are cable companies here?”