Apple has posted a new ad for the iPad Air entitled ‘Your Verse Anthem’. The ad is narrated with a quote from the Dead Poet’s Society.
We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering. These are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love. These are what we stay alive for.
To quote from Whitman,
“O me, O life of the questions of these recurring. Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life?
Answer: That you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse.”
“That the powerful play goes on, and you may contribute a verse.”
What will your verse be?
Apple has also launched a new site at http://www.apple.com/your-verse which highlights some of the ways the iPad is being used.
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