iPhone owners in the U.S. spend one hour and fifteen minutes on their devices each day, twenty six more minutes than the typical Android phone owner. In a recent study, iPhone owners were found to talk less than Android owners and spend more time texting, emailing, taking photos, and social networking.
Smartphone users may constantly debate which operating system is supreme, but we see clear differences between the ways consumers use their phone depending on the operating system that runs it. For starters, iPhone users spend an hour and fifteen minutes using their phones per day, a full 26 minutes more than the typical Android phone owner. Additionally, iPhone and Android smartphone owners use their phones in markedly different ways. For instance, 28% of the time that Android users spend using their phones is dedicated to talking, whereas iPhone users spend only 22% of their smartphone time talking on the device. Android owners also devote a greater share of time visiting websites on their phone than iPhone owners. On the other hand, iPhone owners spend a disproportionately greater share of smartphone time than Android owners texting, emailing, using the camera and social networking.
Experian has posted charts that show break down of what activities Android, iPhone, and average smartphone owners perform on their devices. It also posted a chart below which shows insights into activity engagement examining only those individuals who actually performed each activity.
In the chart, the activities with the largest bubbles are those in which the greatest share of smartphone owners engage during a typical day and include the usual suspects: talking (79%), texting (76%), visiting websites (62%), emailing (61%) and social networking (52%). Activities with the fewest daily participants are: watching video, which 2.3% of smartphone owners do during a typical day, and reading, which just 0.5% of smartphone owners do daily.
For example, only 2% of smartphone users watched video of their device during a typical day. So although the average smartphone user watched less than a minute of video per day, those that did watch video spent about 5 minutes doing so.