YouTube has announced the launch of a new paid channels feature that lets content providers charge a subscription fee for access to their channels.
Starting today, we’re launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Every channel has a 14-day free trial, and many offer discounted yearly rates. For example, Sesame Street will be offering full episodes on their paid channel when it launches. And UFC fans can see classic fights, like a full version of their first event from UFC’s new channel. You might run into more of these channels across YouTube, or look here for a list of pilot channels. Once you subscribe from a computer, you’ll be able to watch paid channels on your computer, phone, tablet and TV, and soon you’ll be able to subscribe to them from more devices.
YouTube says it will roll out paid channels as a self service feature for qualified partners over the next few weeks. To register your interest in starting a paid channel you can fill out this form.
You can check out a list of the currently available paid channels here.