Apple's October 2013 iPad and Mac Event

11:24 am	That’s the end of the presentation.
11:24 am	Tim Cook: Thank you for joining us!

11:24 am	The ad starts with a pencil on a desk… but then shows the iPad Air hiding behind it at the end of the ad.
11:23 am	“It’s an extremely simple tool, but also extremely powerful. It can be used to start a poem, or finish a symphony. It has transformed the way we work, learn, create, share. It’s used to illustrate things, solve things, and think of new things. It’s used by scientists, artist, scholars, students. It’s been to classrooms, boardrooms, expeditions, even to space. And we can’t wait to see where you’ll take it next. Introducing the thinner, lighter, more powerful iPad Air.”
11:22 am	We’re so excited about the new iPads, that we’ve created a cool new ad on the iPad air.
11:21 am	In the past few weeks, we’ve had our largest iPhone launch ever. We launched iOS 7, the biggest change to iOS since the original iPhone. Today, new MacBook Pro with Retina display. Mac Pro. Jaw-dropping, radical. It’s the most powerful Mac we’ve ever shipped and the future of our pro desktop. All of our Macs run OS X Mavericks, the most advanced desktop operating system. New versions of iWork and iLife for OS X and iOS. We couldn’t be prouder of the new iPads.
11:20 am	Tim Cook back on stage.
11:20 am	New iPad mini with Retina display and the new iPad air.
11:20 am	Leather iPad case for $79 for iPad air, $69 for iPad mini. Comes in Product (RED) version as well
11:19 am	Customers love protecting their iPad with covers and cases. New polyurethane iPad cover for iPad mini and iPad air. $39


11:19 am	Lowest price ever for an iPad, starting under $300.
11:19 am	Original iPad mini starts at $299 for 16GB Wi-Fi.
11:18 am	iPad mini with Retina starts at $399 16GB/Wi-Fi, $529 with Cellular. Available later in November.
11:18 am	2x faster Wi-Fi with MIMO antennas with expanded LTE support. 5MP iSight camera, FaceTime HD camera, same colors — silver/white and space grey/black
11:18 am	10-hour battery life
11:17 am	iPad mini also powered by the A7 chip.

11:17 am	2048×1536 pixels, same as the iPad air but at 7.9″
11:17 am	The one most requested feature to the iPad mini was a Retina display. That’s what we’ll do today
11:16 am	Next, let’s talk about iPad mini.
11:16 am	Jony Ive: “Thinnest, lightest, and most advanced iPad we’ve ever built.”
11:15 am	Support for more LTE bands than any other tablet.
11:13 am	Showing video.
11:12 am	This is our biggest leap forward for the full-size iPad.

11:12 am	iPad Air shipping on November 1 in many, many countries, including China.

11:12 am	iPad 2 will remain $399 for 16GB Wi-Fi.
11:12 am	Will replace top-of-the-line full-size iPad, starts at $499, $629 for cellular.
11:12 am	New iPad air comes in silver/white and space gray/black
11:11 am	10-hour battery life.
11:11 am	5MP iSight camera, 1080p HD video, new FaceTime HD camera with larger pixels, improved backside illumination, dual microphones
11:11 am	Expanded LTE support
11:11 am	First iOS device with MIMO for faster 802.11n performance

11:10 am	M7 motion coprocessor included as well.
11:09 am	Apple A7 chip from the iPhone 5s inside. “Forget the specs, it blows everything away.”
11:09 am	“Dramatically different experience to hold”
11:09 am	Not only thinner, but lighter too. New iPad Air is 1.0 lbs versus 1.4 lbs. in old device. Lightest full-size tablet in the world.
11:08 am	7.5mm thin versus 9.4mm for previous version
11:08 am	43% thinner than previous version.
11:07 am	9.7″ Retina display. Bezel around it is “dramatically smaller”
11:07 am	New name: iPad Air
11:07 am	Thinner, lighter, more powerful than ever before. And incredibly, excitingly new in so many ways. It deserves a new name.
11:07 am	New launch video showing a redesigned full-size iPad.
11:06 am	Today, we think we have the biggest step yet in the vision that is iPad.
11:06 am	The ability to hold the Internet in your hands. Over 3.5 years, the team has been on a relentless path to update it every year.
11:06 am	It all began with this 9.7″ iPad.
11:06 am	Phil Schiller coming back on-stage.
11:06 am	We’ve been busy working on the next generation of iPad.
11:05 am	An amazing video and each of those scenes has an amazing story behind it. We want to help our customers create even more amazing stories because this is just the beginning for iPad.
11:05 am	Showing Siemens technicians on top of a windmill, speed skaters, farmers, divers, deep sea technicians, Asian farmers, hot-air balloonists, a vineyard, Dakar rally trucks, pilots, firefighters, doctors, engineers, students, children, artists, musicians, businesspeople, tourists, football players, and hikers.
11:03 am	To celebrate our customers’ creativity and genius in using their iPads, we’ve prepared a short video.
11:03 am	We could have never imagined all the ways our customers would be using them.
11:03 am	What’s most amazing is how all the customers are using the iPad.
11:02 am	When you think about the combination of hardware, software, services and the incredible selection of apps, it’s no wonder iPad has had so much success in such a short period of time.
11:02 am	Amazing ways to be productive or educated or entertained wherever you might go.
11:02 am	Custom designed for the iPad, not a stretched out smartphone app like our competitors use. It’s not about quantity, it’s about quality.
11:02 am	iPad has become a great platform for third-party developers. We now have more than 475,000 iPad apps on the App Store.
11:01 am	iPad combines into an incredible experience… hardware, amazing software and intuitive services into an experience that no one else can match.
11:01 am	What’s even more important is that people love it. iPad is rated #1 in customer satisfaction since the inception of the ratings.
11:01 am	This is what is important to us. When you make a great product with a great experience, this is how you know it. People use it.
11:01 am	iPad is used more than four times more than all those other tablets put together
11:00 am	Now everybody seems to be making a tablet! Even some of the doubters are now making them. Regardless of what you might hear or read, about how many are bought or sold or activated, iPad is used more than any of the rest. Not just a little more — a lot more!

11:00 am	I can’t think of another product that’s come so far, so fast.
11:00 am	I’m pleased to tell you that earlier this month, we sold our 170 millionth iPad.
11:00 am	But we believed in our vision and iPad has gone on to be one of the most successful products in Apple’s history, and one of the most successful in the industry.
10:59 am	Others doubted it would have any impact on the industry at all.
10:59 am	Not everyone saw it this way. Some didn’t see the need for it. Others didn’t think it could compete with the netbook. Who remembers netbooks?
10:59 am	We called the iPad a “magical and revolutionary device”

10:59 am	We launched iPad 3.5 years ago with a clear goal and an ambitious objective.
10:59 am	Next up: iPad.
10:58 am	We want our customers to have the best access to the best new features. We think all our customers will love this.
10:58 am	When you combine this announcement, with the announcement that Craig made earlier that OS X upgrades are free… we are turning the industry on its ear. We aren’t doing it because of that.
10:58 am	Tim Cook back on stage. “We’ve only scratched the surface with what you can do with these apps.”
10:57 am	More than 20 Apple apps getting updated today for Mac or iOS.
10:57 am	iWork on Mac and iOS, and iWork for iCloud, are all free with purchase of a Mac or iOS device. Available Today.
10:57 am	Open a document on iOS, edit it on your Mac, and collaborate with your friend who is stuck on a PC.

10:56 am	Showing powerful collaboration tools all via the web browser on any platform.
10:55 am	Users can edit the same document at the same time on iWork for iCloud.
10:54 am	Number one piece of feedback for iWork for iCloud… adding collaboration.
10:54 am	Users can share documents via iCloud. Will automatically generate a link with the document opening in iWork for iCloud. No iCloud account required to view.

10:53 am	Giving a demo of Pages.
10:53 am	Roger Rosner showing off iWork for the Mac.
10:52 am	No one lets you do what you can do in Keynote in any other app.
10:52 am	Object-based animations to iPhone or iPad. All transitions have been updated with more realistic physics.
10:51 am	Keynote: Gold standard of presentation apps. Incredible new effects and animations.
10:51 am	Numbers: Gorgeous spreadsheets with object-based design. Beautiful charts. Charts can now be interactive.
10:51 am	On the Mac, bar on the right is content sensitive to what you’re doing. Shows text edit tools when typing, shows image edit tools when using an image.
10:50 am	Pages: Editing a document in Pages on the iPad, a new toolbar at the top of the keyboard to change format.
10:50 am	Brand new UI — easier to do things while being more powerful.
10:50 am	Full file compatibility. Open a document on any device or platform.

10:50 am	Pages, Numbers and Keynotes have been updated to take advantage of iOS 7. On the Mac, they’ve been rewritten from the ground up.
10:49 am	Available today.
10:49 am	Hundreds of new features available on iLife for iOS and Mac. Free with the purchase of any new Mac or iOS device.

10:48 am	Comes with several drummers, but 14 more available via a single in-app purchase.
10:48 am	Drummer is powered by real performances by actual musicians.
10:48 am	“That’s more rock and roll, it sounds way better.”
10:47 am	New feature in GarageBand called “Drummer”. Plays along with you, but takes your directions.
10:46 am	GarageBand for Mac has one big new feature that they are goign to show off as a demo.
10:45 am	GarageBand bumps to 16 tracks, on 64-bit iOS devices, supports 32 tracks.
10:45 am	New theater mode, when you create a movie on one device and it’s automatically synced across iCloud to all devices, including Apple TV

10:44 am	Cleaner, simpler on iOS 7 making it easier to browse and share videos with family and friends. Select a movie and tap share. Bringing desktop-class effects to speed up or slow down video, add picture in picture, on iPad.
10:44 am	Quickly moving on to iMovie.
10:43 am	Great update to iPhoto for both Mac and iOS.
10:43 am	iPhoto has a brand new look on iOS, a great way to enjoy photos and albums. Photo books coming to iPad.

10:42 am	All integrated with iCloud, will highlight a few new features.
10:42 am	For both iOS and Mac
10:42 am	Brand new versions of iPhoto, iMovie and GarageBand.
10:42 am	“Biggest updates ever”
10:42 am	Talking about apps: iWork and iLife.
10:42 am	Eddy Cue taking over now.
10:42 am	That’s our news about Mac hardware. New MacBook Pro and the upcoming Mac Pro.
10:41 am	Laser etched on the bottom, ‘Assembled in the USA.’

10:40 am	Showing aluminum being extruded and polished to create the chassis.
10:39 am	Jeff Williams, SVP of Operations talking about new processes.

10:39 am	Showing video about building the new Mac Pro.
10:39 am	2,000 people spread across 20 states helping us to build this new machine.
10:39 am	We’re really proud that it’s designed by Apple in California and assembled in the US.
10:39 am	No louder than a Mac mini.
10:38 am	Energy efficient, uses 70% less energy than the previous Mac Pro. 43 watts at idle, versus 167 watts for previous generation. Incredibly quiet, 12 decibels at idle.
10:38 am	Available in December.
10:38 am	Mac Pro: Starts at $2999. 3.7GHz quad-core Xeon, 12GB DRAM, Dual FirePro D300, 2GB VRAM each, 256GB SSD.

10:37 am	Stuart Price, music producer: “The new Mac Pro is blazing fast and shockingly quiet. You have to not hear it. This is the perfect computer for the recording studio.”
10:37 am	Lucas Gilmna, photographer for Sports Illustrated and National Geographic. “New Mac Pro cuts my editing time exponentially, giving me more time in the field shooting, which is where I need to be.”

10:36 am	Video editing, new generation of Final Cut Pro X. Gave it to filmmaker Dean Devlin. Got a chance to use the new Mac Pro. “Rreal-time 4k video editing a reality. It’s more powerful than I ever imagined, and it will change they way I make movies.”
10:36 am	We’ve been dying to get a few developers their hands on the new Mac Pro.
10:35 am	4 USB 3, 6 Thunderbolt 2, dual gigabit Ethernet, HDMI, Bluetooth 4, 802.11ac

10:35 am	New-generation video, up to three 4K displays, single and dual-input displays, automatically configured, HDMI 1.4 supports 4K tvs
10:34 am	Thunderbolt 2, 20Gb/s throughput, channel bonding, up to 6 devices per port, backward compatible
10:34 am	Next-generation PCIe controller, up to 1.2GB/s reads, up to 1.0GB/s writes, up to 1TB user accessible capacity
10:34 am	Dual workstation GPUs, AMD FIrePro graphics, up to 4096 stream processors, dual 384-bit memory buses, up to 12GB of GDDR5 VRAM, 528GB/s total bandwidth, up to 7 teraflops of compute power
10:33 am	Fastest ECC memory, 1866Mhz DDR3ECC, four channel controller, up to 60GB/s bandwidth, up to 64GB user accessible RAM

10:33 am	Next-generation Xeon E5, quad, 6, 8, or 12-core designs, 30MB l3 cache, 40 lanes of PCI Express gen 3
10:32 am	We’d like to tell you even more about it.
10:32 am	The future of the pro desktop.
10:32 am	1/8th the volume of the previous generation Mac Pro.
10:32 am	Previous generation had 8 fans, this one has one.
10:32 am	People have been blown away by our design. So many innovations.
10:32 am	Mac Pro:
10:32 am	“That’s our news on MacBook today.”
10:31 am	Old-style MacBook Pro appears to be disappearing.
10:31 am	Both machines environmentally friendly.
10:31 am	15-inch, 2.0GHz quad-core i7, 8GB memory, Iris Pro Graphics, 256GB storage, shipping today.

10:30 am	Starts at $1999, down from $2199.
10:30 am	8 Hours of battery life, up from 7 hours. Faster Wi-Fi, Thunderbolt 2, PCIe-based Flash.
10:30 am	Intel Crystalwell chip, quad-core — Iris Pro Graphics — GeForce GT 750M with 2GB memory available.
10:29 am	13-inch, 2.4GHz dual-core i5, 4GB DRAM, Iris Graphics, 128GB SSD. Shipping today.

10:29 am	Starts at $1299, down from $1499.
10:28 am	Thunderbolt 2 ports.
10:28 am	PCIe-based flash storage, 60% faster than previous generation. 802.11ac wireless.
10:28 am	Up from 7 hours.
10:27 am	9 hours of battery life.
10:27 am	New 4th-generation Haswell Dual-Core chips with Iris integrated graphics. 90% faster than previous generation.
10:27 am	13″ MacBook Pro drops to 3.46 lbs., 0.71″ thin.
10:26 am	First notebook with a Retina display. 13″ and 15″.
10:26 am	Turning attention to MacBook Pro
10:26 am	Safe to say that the MacBook Air may be the best reviewed Mac we’ve ever made.
10:25 am	“Introduced an entire new generation of the MacBook Air at WWDC”
10:25 am	Handing it to Phil Schiller to talk about the MacBook.

10:25 am	Available today.
10:24 am	We’re not doing it in a small way. If you’re back on Snow Leopard, it’s still free.
10:24 am	“Free is good”
10:24 am	Revolutionize pricing: OS X Mavericks will be free
10:23 am	New major releases of OS X coming out every year on the App Store. Upgrading your OS is as easy as downloading an app.
10:23 am	“For those of us that work on Mavericks, what’s most important to us is seeing the software in the hands of Mac users.”
10:23 am	Demo is complete.

10:22 am	Showing off the Mac version of Maps.
10:21 am	Shows a news article about the new Apple Campus, saying he’s “looking forward to working in outer space.”
10:20 am	Craig’s wife’s is nicknamed “Hair Force Two” in iMessage. In a prior keynote, Federighi’s Game Center name was “Hair Force One”.

10:19 am	Craig’s wife’s is nicknamed “Hair Force Two”. In a prior keynote, Federighi

10:17 am	Showing off Pages and iBooks — there are new iWork and iLife icons in the dock.
10:17 am	Craig doing OS X Mavericks demo.
10:16 am	New Maps and iBooks apps.
10:16 am	New features to Safari, enhanced notifications, tags in the Finder, big improvements to multiple display handling.

10:15 am	OpenCL to integrated graphics: takes compute orientated tasks from the CPU and moves it to the GPU to make them run much faster,
10:15 am	Enhancements to the systemwide graphics system — particularly on integrated graphics. CPU is combined on same die as GPU, sharing same system memory. In past, OS X set aside a static amount of memory. Mavericks can allocate a variable amount of RAM to the GPU. High performance no matter what you’re doing.
10:14 am	Mac users love to push their systems to the limit. But as you exhaust memory, things slow down. With compressed memory, Mavericks can compress memory, making space for new allocations. 6GB of data in 4GB of RAM. More applications and never slow down.
10:13 am	Battery life varies by the model that you choose — if all you do is install Mavericks to the new 13″ MacBook Air, you’ll get an additional hour of web browsing and an hour and a half watching iTunes video.
10:13 am	Fundamentally upgrade your hardware. We considered going door to door with a bag of parts, but we decided to do it with some code.

10:12 am	OS X is a “doozy”. Core technologies, features to smooth the Mac experience, and some great new apps.
10:12 am	OS X, Craig Federighi to the stage.
10:12 am	We’re not slowing down on our innovation. We’ve been really hard at work on the Mac and we’ve got some exciting new products to share with you this morning.
10:11 am	Who knows what they will do next? I can tell you, we have a very clear direction and a very ambitious goal.

10:11 am	They chased after netbooks, now they’re turning PCs into tablets and tablets into PCs.
10:11 am	Our competition is different. They’re confused.
10:11 am	Macs work seamlessly with iOS devices with iCloud. Comes together in a delightful experience that our users love.
10:10 am	Mac: Amazing lineup of desktops and notebooks. One focus since the beginning: to build the best personal computers in the world. To build computers people love to use.

10:10 am	Developers earned $13 billion in payouts.
10:10 am	App Store – 1 million apps in the catalog, 60 billion cumulative app downloads.
10:09 am	iTunes Radio – 20 million listeners. 1 billion songs played in U.S. in past month.

10:08 am	Fastest software upgrade in history. 64% of iOS devices are running iOS 7.
10:08 am	Five days after launch, 200 million devices running iOS 7.
10:08 am	“Love the bold new redesign and the stunning new features.”
10:07 am	iOS 7… “reviews have been tremendous.”
10:07 am	“I know I can speak for everyone at Apple… when we see customer response like this, it makes all the hard work worthwhile.”
10:07 am	Regent Street in London, Fifth Avenue in New York City, stores in Shanghai and elsewhere getting screen time.
10:06 am	Video shows iPhones being placed on shelves at retail stores, long lines, customers getting set up, and many, many high-fives.

10:05 am	No better place to witness the launch than at one of our stores. Running Apple Retail Store video now.
10:05 am	Millions of people agreed. By the end of the launch weekend, we had sold 9 million iPhones — the biggest iPhone launch ever.
10:04 am	and the iPhone 5s.
10:04 am	We launched two new designs last month, the iPhone 5c.
10:04 am	A few updates, beginning with iPhone:
10:04 am	Our products could only have been developed in that unique way.

10:03 am	“It does such an incredible job of talking about our values. It reflects the unique way that Apple creates what we believe are the very best products in the world.”
10:03 am	“I really love that video. We played it for the first time at our developer’s conference in June.”
10:03 am	Tim Cook is out on stage in jeans and a untucked, black, button-down shirt
10:03 am	Designed by Apple in California.
10:03 am	Until every thing we touch enhances each life it touches. Only then do we sign our work.
10:02 am	It takes time. There are a thousand no’s for every yes. We simplify. We perfect. We start over.
10:02 am	Delight, surprise, love, connection, then we begin to craft around our intention.
10:02 am	We confuse convenience with joy, abundance with choice. Designing something requires focus. The first thing we ask is, what do we want people to feel?
10:01 am	Apple is rerunning the video from the beginning of WWDC
10:00 am	It’s 10 AM Pacific Time and the event is starting
9:57 am	The audience has been asked to switch all electronic devices to silent mode.
9:55 am	Five minutes until the event begins
9:54 am	Below image courtesy @tim — Tim Bradshaw from the Financial Times

9:46 am	Fifteen minutes until the event begins.
9:21 am	RT @tim_cook: Can’t wait to get underway. Having fun backstage.
9:09 am	Press are now being allowed into the Yerba Buena center.
8:52 am	It’s just over an hour until the media event is scheduled to begin.