T-Mobile has announced that it sold more tablets on iPad Air launch day than it did the entire previous quarter.
Alongside the arrival of the iPad on its network, T-Mobile announced that it would give those purchasing the device 200MB of free data each month. Unfortunately, the launch ran into some glitches where some customers were told they would be charged for the data. Only those financing the device or those who do not have T-Mobile service are required to signup for a paid plan.
CEO John Legere has been trying to reassure customers that free really does mean free. “There was a feeling by a small group of people, especially in social media, that it was a bait and switch,” Legere said. “I was very concerned.”
AT&T has also reported a successful launch revealing that this years iPad activations increased more than 200% compared to last year’s launch.
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