Facebook’s new creation Paper is now available for download in the U.S.
»Paper« is a news reader which gets content from a user’s Facebook News Feed and from well-known online new sites and publications.
Like competing apps such as Flipboard and Zite, Paper fe
Designed to replace the current Facebook News Feed, stories within Paper are card-based and can be flipped through by swiping. Content like status updates from friends appears alongside news stories and photos in a simple layout aimed at enhancing readability.
Your Paper is made of stories and themed sections, so you can follow your favorite interests. The first section in Paper is your Facebook News Feed, where you’ll enjoy inspiring new designs for photos, videos, and longer written posts. You can customize Paper with a choice of more than a dozen other sections about various themes and topics—from photography and sports to food, science and design. Each section includes a rich mix of content from emerging voices and well-known publications.
Though newly introduced, Facebook’s Paper app shares its name with the popular Papersketching app from FiftyThree, which has been available in the App Store since 2012.
FiftyThree was surprised with Facebook’s naming choice. In an open letter on their website, the company asks Facebook to stop using its brand name and to “build a brand name of their own.” According to FiftyThree co-founder Georg Petschnigg, who spoke to The New York Times, Facebook has thus far opted to continue with the app launch.
“We have, in writing, asked Facebook to refrain from using the name,” Mr. Petschnigg said. “But their response was that they apologized for not letting us know sooner, but as it stands, they are continuing with their launch.”
As the name “Paper by FiftyThree” is trademarked in the United States and in several other countries, this could lead to a legal standoff between FiftyThree and Facebook in the future.
Paper by Facebook can be downloaded from the App Store for free.