Apple users represent 58% of the world’s loyalists and 56% of its devotees, according to a recent survey done by Forrester and relayed by FORTUNE.
Users are divided into three categories of devotion:
● The Free Radicals – little to no loyalty (single device or multiple devices all from a different ecosystem)
● The Loyalists– moderate loyalty (multiple devices with a majority of devices from a single ecosystem)
● The Devotees – strongly loyal (multiple devices all from a single ecosystem)
As you can see below. Apple users represent 58% of the world’s loyalists and 56% of its devotees. In the U.S., Apple users account for 59% of loyalists and 71% of devotees. Microsoft accounts for 44% of devotees and 17% of loyalists. Google accounts for just 1% of devotees but has 25% of the loyalists.