Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It’s a special feature only available on very select models targeted at the affluent, tech seeker. TBWAG1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It’s simple, unassuming but very highly disruptive and efficient communication piece.
Basically, as you are swiping through pages in The Economist, your swipe scratches a image of a car. That scratch then magically disappears.