Apple is running its first magazine ad for the iPhone 5s on the back of this week’s The New Yorker. The ad highlights the new Touch ID Fingerprint Sensor and the new gold color.
Your finger is the password.
Touch ID was created not only to protect all the important and personal information on your phone, but to be so easy to use, you’ll actually use it. Its state-of-the-art technology learns your unique fingerprint, so you can unlock your phone or even authorize purchases with just a simple touch.
Touch ID. Only on iPhone 5s.