Finally rumors have become true. Beats launched Beats Music streaming service and app which is now a competition for services such as Pandora, Spotify, Apple’s iTunes and other.
Beats hired music experts from publications and some of most listened radio station in order to offer the music catalog of 20 milion songs allowing some quality listening choices.
Last year Beats CEO Jimmy Iovine confirmed he met with Apple executives, including Tim Cook (CEO) and Eddy Cue (SVP of Internet) about the music service. Apple executives showed interest in their model and plans.
We wanted to build a music service that combined the freedom of an on-demand subscription service – unlimited, uninterrupted streaming and downloads of tens of millions of songs – but layer on top features that would give you that feeling only music that moves you can give. The right song at the right time will give you a chill. Make you pull someone close. Nod your head. Sing in the mirror. Roll down the car window and crank the volume to the right.
The app is simple to use. Just open the app and “hit play” to start streaming, or choose one of the curation-based features for example “Right Now” allows users to unput where they are and what they are doing, what they want to listen and the service creates and endless playlist to match their wishes. “highlights” allows users to stay up-to-date with the music world by following Beats Music’s programmer picks. Users can also create and share playlists or download the music for offline listening.
Beats Music is available for 9.99 dollars and offers unlimited streaming, album downloads and no ads, although AT&T customers can get the service for their entire family for $14.99 a month.
Beats Music is a free download available on the App Store.