Apple is running a new magazine ad for the iPhone 5s that highlights its 64-bit A7 processor.
Desktop power. Pocket size.
We do everything on our phones. That’s why the new A7 chip was designed to handle, well, anything. It puts 64-bit desktop architecture in your palm, a first for any smartphone. You get stunning, true-to-life graphics and up to 2x faster performance without sacrificing all-day battery life. The A7 chip. Only on iPhone 5s.