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New Apple 'Your Verse' Story Details How Mountaineers Use the iPad

Feb 19, 2014 by iHash Leave a Comment

Apple has posted a new ‘Your Verse’ story that details how mountaineers use the iPad to elevate their expeditions.

 

 

Mountaineers Adrian Ballinger and Emily Harrington have scaled many of the most renowned — and feared — mountains on Earth. In exploring frigid and unforgiving altitudes that most humans visit only in the comfort of a pressurized jet cabin, one piece of equipment has become essential to them: their iPad.

Your Verse Story1

The iPad is used in the preparation and acclimatization stages of an expedition; however, it’s most important purpose is help in white out situations.

Your Verse Story

A sudden violent whiteout can easily bring a climb to a halt. So Ballinger and Harrington need to rely on the waypoints they’ve marked on their iPad — essentially, digital breadcrumbs marking the best possible route. 

 

“On a bad-weather day we’re checking the iPad every few minutes to make sure we’re on track,” says Harrington. “Sometimes we even keep it in our hands.”

Your Verse Story2

When they’ve reached the submit, Ballinger and Harrington use Gaia GPS on their iPad to find the exact true summit point and to drop a geotagged pin for the world to see.

More details in the full story

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Filed Under: News Tagged With: ad, Apple, TV ad, Your Verse Anthem, Your Verse Story

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